Through expert application of design and cognitive science we can understand human nature with unprecedented precision. Odyssey leverages that precision to create breakthroughs in the design of dynamic products and powerful marketing
In innovation the need for speed is critical. Speed enables you to catch consumer trends, leave competitors flat footed, realize first mover advantage and lower development costs. But today speed alone isn’t enough. Speed + precision provides the essential innovation competitive advantage. Knowing ( not guessing) how consumers truly see, sense, think, feel and most importantly respond about your products, services, marketing and experiences. Odyssey’s team of cognitive, data and design scientists deliver unprecedented precision to positively influence and optimize consumer decision making for maximum ROI.
Cognitive neuroscience reveals the neural foundations of human nature: our motives, emotions, perceptions, memories, and decisions.
Evolutionary psychology reveals the evolutionary origins of human nature and explains the logic behind what we find attractive and worthy of attention.
Machine learning allows us to predict complex systems that are beyond classical modeling by humans, such as fashion trends, consumer decision making, cognitive demographics, and pattern evaluation