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Forbes: Lee Jeans Visual Science Instagram
https://www.forbes.com/sites/rachelarthur/2017/09/20/lee-jeans-visual-science-instagram/#686916f57fb2
WWD: Body Optix by Lee Jeans to Launch in Europe
https://wwd.com/fashion-news/fashion-scoops/body-optix-lee-jeans-launches-europe-jeanologia-vision-science-sustainable-zades-10995786/
Vouge: These jeans are scientifically proven to make your bum look better
https://www.vogue.com.au/fashion/news/these-jeans-are-scientifically-proven-to-make-your-bum-look-better/news-story/b8780ebe771814c977d3916dc97d7c77
Fashion Network: Lee goes for laser washed effect with Body Optix jeans line
https://uk.fashionnetwork.com/news/Lee-goes-for-laser-washed-effect-with-body-optix-jeans-line,878038.html#.XCu5lC2ZMdU
Economic Times: Lee’s vision scientists use neuroscience to create BODY OPTIX jeans
https://tech.economictimes.indiatimes.com/news/technology/lees-vision-scientists-use-neuroscience-to-create-body-optix-jeans-for-women/58588072
New York Post: These high-tech jeans will contour your butt
https://nypost.com/2017/09/22/these-high-tech-jeans-will-contour-your-butt/
Women's Health: Do These Leggings Really Change The Shape Of Your Butt?
https://www.womenshealthmag.com/fitness/a19996673/north-face-butt-contouring-leggings-review/
Forbes: Lee Jeans Is Using 'Visual Science' To Contour The Body For The Instagram Generation
https://www.forbes.com/sites/rachelarthur/2017/09/20/lee-jeans-visual-science-instagram/
India Times: Lee’s vision scientists use neuroscience to create BODY OPTIX jeans
https://tech.economictimes.indiatimes.com/news/technology/lees-vision-scientists-use-neuroscience-to-create-body-optix-jeans-for-women/58588072
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