VP Consumer Insights
The first half of Robin’s career was focused on communications strategy for companies including P&G, Unilever, Diageo and Sears. This included launching successful new product launches (Axe and Kenmore appliances), line extensions (Beck’s beer), brand refresh (Herbal Essences) and retail communication (Levi’s, Sears). For the past 10 years Robin has applied her background in consumer insight, cultural trends and branding and to innovation strategy. Notable projects have included using “big data” for trend prediction, establishing a trend framework to guide new product development and running “Odysseys” for clients to leverage new connections and inspiration.